• Sara Brown-Rigoli

My Top 5 Copywriting, Freelance, and Business Podcasts to Listen to Each Week

I don’t know about all of you out there, but 2020 was definitely my year for podcasts. It started with me wanting to find resources that could help me on my journey as an solopreneur and freelance copywriter. Listening to the expertise and experiences of people who have been in my shoes at one point in time seemed like the best starting point. To me, there is no better resource than learning from people who have accomplished the things you want to accomplish.


A huge motivating factor for me listening to these podcasts was the fact I knew nothing about business or being an entrepreneur or freelance copywriter. There were a lot of times at the beginning I felt overwhelmed and unsure of where to start or which direction to head. Business and management aren’t my strong points, so I truly felt like I needed guidance in how to be successful in these areas.


My podcast journey began with ones that were focused on entrepreneurs and business strategies and freelancing. These were the parts of my journey where I needed the most guidance and help navigating. Once I felt like I had reached a decent foundation to build off of, I transitioned to adding in copywriting podcasts. I am constantly trying to learn as much as I can to grow my skill set and hone my craft as a copywriter.


These are the podcasts that have helped me lay the foundation for a successful freelance copywriting business:


1. The Copywriter Club - Hosted by Kira Hug and Rob Marsh

If you are looking for a podcast that is made specifically for copywriters, this is the podcast for you! But, it is also very beneficial for content writers, brand strategists, marketing consultants, and anyone else who works with words as a profession. Their weekly episodes are deep dives into every part of copywriting you can possibly imagine. There is no shortage of information they currently have in their episodes; so make sure you take advantage of this podcast if you truly want to improve and hone your skills as a copywriter. Personally, I am also a big fan of their website. I love having access to and being part of a community that fosters continual learning and professional development.


2. Copy That Pops: Writing Tips and Psychology Hacks for Business - Hosted by Laura Petersen

What I love most about this podcast is the wide range of topics covered in each episode, as well as the varied lengths. For instance, there is a short 7 minute episode about the Oxford comma, and I am HERE for it. I have incredibly strong opinions about the Oxford comma, so as someone who loves geeking out about words and grammar, these little mini-episodes are some of my favorites. However, the episodes with longer run times are absolutely packed with all kinds of useful information and resources for copywriters.


3. Entrepreneurs on Fire Business Podcast - Hosted by John Lee Dumas

This podcast will light a fire up inside you, for sure. Host John Lee Dumas has an infectious energy and has such a wide ranging array of interesting entrepreneurs he features as guests. A common recurring theme throughout the different episodes is that each guest has solved a problem or found a way to overcome challenges or obstacles in order to reach their success. My favorite part of every episode are the 3 “value bombs” that the designated guest speaker imparts upon the audience from their personal stories and past experiences.


4. Creative Class, a podcast for freelancers - Hosted by Kaleigh Moore and Paul Jarvis

If you have never been a freelancer before, then listening to this podcast is definitely a MUST. It is the perfect launching pad for people who have never been their own boss or worked in some type of freelance style job. All of the episodes discuss different ways to help set yourself up for success as a freelancer, and believe me, there is no shortage of things that you haven’t even thought about that they bring to light. This is such a great podcast to pick up some excellent tips and tricks to help you get systems in place to excel in the freelance world.


5. How I Built This with Guy Raz - Hosted by Guy Raz

I would venture to say this is probably the most well-known podcast on my list. NPR and Guy Raz bring you this podcast that dives deep into the stories behind some of the biggest and best known companies around the world. I love these episodes because they really give you an in-depth look at how these go-getters became successful business owners. You understand the problem they felt needed solved and hear about all of the challenges and obstacles they had to overcome to reach their level of success. My personal favorite episode was with the founder of Bossy Lipstick, Aishetu Dozie (I’m a huge personal fan of her cosmetic brand - check it out here!).


If 2020 wasn’t the year of the podcast for you, then I highly suggest you jump on the train and check some out. Starting your own freelance business or taking the risk into the world of entrepreneurship isn’t easy and can be overwhelming, so use these resources to help set you on the right path. The best part? You can listen to these interludes of wisdom and insight as you’re going about your day and checking off those items on your to-do list. Now, go ahead and pop in those Airpods, pick a podcast, select an episode, and gain some nuggets of knowledge.


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