• Sara Brown-Rigoli

How Can a Copywriter Add Value to Your Business?

Updated: Dec 7, 2020

So, before we dive into exactly how a copywriter can add value to your business, I think it’s best to first make sure everyone understands what a copywriter actually does. Simply put, a copywriter writes copy (or text) for any type of marketing and advertising material to help sell a business's products or services. Now that we've established what a copywriter is, let me show you how they can add value to your business.

As a business owner, time is one of your most valuable resources. Writing effective copy that helps promote and grow your business or brand is a time consuming endeavor. It is also one of the most important, as on average only 20% of the copy on a page is read. Each day you have to pick and choose which tasks are the most important to keep your business moving forward. Hiring a copywriter to tackle all of your copy needs takes one of those monumental tasks off your plate.

One thing a lot of business owners don’t realize about hiring copywriters is they have an excellent return on investment. To use some hard numbers, let’s use the following example. You need a sales page written for an upcoming product launch and you hire a copywriter for this project. They charge you $750 for the project, and then once the product has launched, your business has generated $10,000 in new revenue. That’s over a 1000% ROI.

If you have never worked with a copywriter before, there may be some feelings of apprehension or unease with trusting another person to write copy and present the voice of your business. The skill set of a copywriter is incredibly diverse and makes them experts at their craft. They possess in-depth knowledge of SEO and how to effectively communicate with your target audience across multiple platforms. A great copywriter has the ability to grow your current audience by generating new leads while compelling your current audience to spend money on the services or products you offer.

One added benefit to using a copywriter for your business is that they bring a fresh, new and outside perspective to the business and brand. Obviously, it is necessary that the copywriter can effectively convey the business's voice, but they can also help open an array of new possibilities with their ideas and skills.

Ultimately, the end goal of any copywriter should be to help your business and brand grow to the potential you know is there. A great copywriter has the ability to add unlimited value to your business. Let them handle the cumbersome work of writing your copy and get back to the parts of your business that no one else can do but you.

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